Privacy Policy

SocialLoopy is a social media planning, automation, analytics and AI content platform operated by SocialLoopy B.V. in the Netherlands ("SocialLoopy", "we", "us" or "our"). We process personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable privacy laws.

Privacy contact: via our contact form

This policy explains how we collect, use, store, share and delete personal data when you use SocialLoopy, including our social media integrations, Google integrations, YouTube API Services and AI features.

SocialLoopy uses official OAuth and API integrations so you can connect accounts and publish or manage content from one dashboard. We never ask for or store your social media passwords.

Depending on the platform and permissions you grant, we may access account identifiers, profile names, profile images, pages, business accounts, channels, boards, posts, comments, publication status and analytics. We use this data only to provide the connected features you choose to use: account linking, scheduling, publishing, analytics, inbox management, calendar syncing and troubleshooting.

You can disconnect a social account in the SocialLoopy dashboard. You can also revoke access directly from the relevant platform settings, such as Meta/Facebook app settings, Pinterest settings or Google account permissions.

SocialLoopy uses Google API Services for Google Sign-In, Google Calendar syncing and YouTube account connection features. When you connect YouTube, we use YouTube API Services to identify your YouTube channel and provide YouTube-related scheduling or publishing features that are visible in your SocialLoopy dashboard.

SocialLoopy's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. We do not use Google user data or YouTube API Data for ads, retargeting, personalized advertising, surveillance, credit decisions, resale or data broker purposes.

We do not download YouTube videos, collect YouTube login credentials, or use undocumented Google or YouTube APIs. Human access to Google or YouTube data is limited to cases where you ask for support, where access is needed for security or legal reasons, or where data is aggregated for internal operations.

By using YouTube-related features, you also agree to the YouTube Terms of Service. You can review Google's privacy practices in the Google Privacy Policy. You can revoke SocialLoopy's access to your Google account at any time from Google security settings.

If you use AI features, the text, images, audio, video, URLs, brand voice examples or other inputs you provide may be sent to our AI provider to generate captions, ideas, summaries, translations, transcripts or other requested outputs. We use these inputs only to provide or improve the user-facing AI features in SocialLoopy and to keep the service safe and reliable.

Do not submit content to AI tools unless you have the rights and permissions needed to use that content.

With Ads you create ads with AI and, if you choose, run them in your own Meta or TikTok ad account. SocialLoopy never handles your ad spend: the advertising platform bills you directly, and we charge no fee over your budget.

When you connect an ad account, we receive an access token from Meta or TikTok. We store it encrypted (AES-256-GCM) and use it only to do what you ask in SocialLoopy: list your ad accounts, Pages and pixels, create campaigns (always paused first), switch them on or off within the budget limits you set, and fetch their results. We only manage campaigns created in SocialLoopy and do not read or change your other campaigns. Your ad data is never used for our own advertising, never sold and never shared with other customers.

If you follow other advertisers, we fetch their public ads from the Meta Ad Library. That library is public under the EU Digital Services Act; we show these ads with a link to the library and do not copy their texts into your ads.

AI-made images and videos get a machine-readable "made with AI" mark (IPTC metadata) and, by default, a visible label. If you upload a photo of a real person as a presenter, you confirm that you have their consent; we store that confirmation with the photo. Read more on our AI transparency page.

You can disconnect an ad account in the dashboard or remove the app in your Facebook or TikTok settings. When you remove the SocialLoopy Ads app in Facebook, Meta tells us and we delete the connection and its data automatically; you then get a confirmation code with a link to this page.

We do not sell personal data. We share data only when needed to provide SocialLoopy, comply with the law, protect the service, or complete an action you requested.

• Hosting, database and storage providers used to run SocialLoopy
• Mollie for payments and subscription processing
• Email providers for transactional email and support communication
• OpenAI and Anthropic for AI-assisted text and image features when you use those tools
• fal.ai for AI video (talking presenters, lip sync and product videos) when you use those tools
• ElevenLabs for voice-overs and voice cloning when you use those features
• Meta Marketing API and Ad Library, and the TikTok Business API, when you connect an ad account or follow an advertiser
• Google, YouTube and Google Calendar APIs when you connect Google services
• Meta/Facebook/Instagram, TikTok, LinkedIn, Pinterest, X/Twitter, Bluesky and other platforms when you connect or publish to them
• Analytics and security tools used to understand service usage and protect the platform

When data is transferred outside the European Economic Area, we use appropriate safeguards where required, such as contracts, data processing agreements and standard contractual clauses.

To request deletion, contact us via our contact form from the email address linked to your account. We normally respond within 30 days. Platform connection records and tokens are removed when you disconnect an account or delete your SocialLoopy account.

We use administrative, technical and organizational measures designed to protect personal data, including HTTPS/TLS in transit, encryption of platform access tokens at rest (AES-256-GCM), access controls, logging, monitoring and restricted team access. No online service can be guaranteed to be perfectly secure, but we work to protect data against unauthorized access, loss, misuse and disclosure.

• Access the personal data we hold about you.
• Correct inaccurate or incomplete data.
• Delete your data, subject to legal retention duties.
• Restrict or object to certain processing.
• Receive a portable copy of your data where applicable.
• Withdraw consent for connected platform access at any time.
• Lodge a complaint with your local data protection authority. In the Netherlands, this is the Autoriteit Persoonsgegevens.

You can exercise these rights by reaching out via our contact form. We may need to verify your identity before processing a request.

We use cookies and similar technologies for login sessions, security, preferences, analytics and product performance. Our cookie details are available in the Cookie Policy. You can control cookies through your browser settings, but disabling essential cookies may prevent the service from working correctly.

SocialLoopy is not intended for children under 16, and we do not knowingly collect personal data from children. If you believe a child has provided personal data to SocialLoopy, contact us so we can delete it where required.

We may update this policy when our services, integrations, legal obligations or data practices change. If a change materially affects how we use data from Google APIs, YouTube API Services or other connected platforms, we will update this page and, where required, ask users to consent again before using the data in a new way.